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J
ack Welch, CEO of General Electric, is reported to have
called his direct reports together one day. He issued a three-
word dictum"Don't manage! Lead!"and then promptly left
the room. Many were left wondering, "What's the difference."
That's an important question, so it seems logical that we
begin a book on leadership by examining the difference
between managing and leading, between a manager and a
leader.
What Is a Manager.
The classic definition of a manager is one who gets done
through other people. You may be planning, directing, control-
ling, hiring, delegating, assigning, organizing, motivating, disci-
plining, or doing any number of other things managers do on a
daily basis. No matter what you do, though, you are working
toward a goal by helping others do their work.
You are a manager if:
1
W
hat Is
a Leader.
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